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Turning airdrop links into exchange revenue

Partner airdrops on the exchange were just links out to social networks. Users left the app, and the exchange couldn't see who took part or how much demand there was. I designed an Earning Center where every airdrop and bonus lives inside the exchange, and partners can list their airdrops directly.

Role: Product designer, mobile app first, then adaptive web

Commission revenue
$27,900
ROI
2.25x
MAU
+8.72%
Overview of the Earning Center hub showing a grid of active offers

Problem

Make the airdrop happen on the exchange

Airdrops brought attention, but all of it went to Twitter and Telegram. The exchange got no trades, no deposits and no data from them. Partners had no way to reach exchange users directly.

If participation happens inside the exchange, every airdrop task can be an exchange action. Deposit, trade, hold. That changes the feature from a list of links into a way to bring in users, list new coins and earn commission on every task.

Key decisions

One place for every reward

The main screen shows total earnings, rewards ready to claim and the list of active airdrops with filters. Quick rewards sit at the top, so a user who opens the section once a week still sees value on the first screen.

Earn Center dashboard showing unclaimed rewards and the list of ongoing airdrops
Unclaimed rewards first, ongoing airdrops second. The reason to come back is visible without scrolling.

Every task is one tap from done

Each task has a shortcut straight to the screen where it gets done. Follow, subscribe, deposit or trade, without hunting through the app. This cut the time to complete tasks and raised completion.

Airdrop task list showing follow, subscribe, deposit, and trade steps with their completion status
Social tasks and exchange tasks in one list, each with a direct jump to where it happens.

Tasks built from simple parts

Partners needed flexible campaigns without custom design each time. A task is either simple or built from several parts joined with AND or OR. One structure covers a single follow and a multi-step deposit and trade campaign.

Airdrop detail screen for the Summer Dot Drop showing its tasks and a deposit or trade reward step
One airdrop, several tasks, one reward. Partners combine parts instead of asking for new screens.
More airdrops list with completed tasks and the terms and conditions for an offer

Outcome

14 offers launched and over 10 new partnerships signed in the first month. 2,031 users started an airdrop and 1,624 claimed a reward, an 80% claim rate. ARPC reached $17.20.

What's next

Run the full airdrop on the exchange end to end, and add partner tasks that earn the exchange more on each campaign.

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